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Pinellas Park City Center Branding


Pinellas Park, FL

Completion Date


Project Type

Destination/Municipal Branding

Inspire was selected by the City of Pinellas Park to develop a City Center Plan and large branding initiative to help strengthen the City Center’s identity. With an emphasis on community-driven design, the project utilized an interactive project website and a pre-branding survey to gather data about logo preferences from stakeholders, residents, and visitors of Pinellas Park. The resulting efforts lead to the development of a logo that honors the City’s old Florida charm and their iconic clock tower. The branding assets feature a fresh color palette that is integrated into the built environment through paver features, signage, and a playground. A style guide was also created the help implement the brand far into the future and create a cohesive identity.

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