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Developed a new brand and logo for a new City Center. With an emphasis on community-driven design, the project utilized an interactive project website and a pre-branding survey to gather data about logo preferences from stakeholders, residents, and visitors of Pinellas Park. The resulting efforts led to the development of a logo that honors the City’s old Florida charm and their iconic clock tower. The branding assets feature a fresh color palette that is integrated into the built environment through paver features, signage, and a playground. A style guide was also created to help implement the brand far into the future and create a cohesive identity.
Completion Date: 2021
A new logo to honor the past and look towards the future.