Downtown Green Cove Springs Branding

Inspire was selected by the City of Green Cove Springs to develop a large branding initiative as part of a Downtown Master Plan. The design component significantly complimented the Plan’s focus to strengthen the identity of the City and attract new businesses and residents to the area. Our strategy emphasized the existing quaint Downtown architecture along Walnut Street while aligning with the existing assets of the City Seal and Spring Park. The versatility of colors and logos variations will aid the City in evolving the marketing and communication while the signage concepts will help establish a sense of place throughout the Downtown.