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Lake Wales Gateway Signage
Lake Wales, FL
Destination Branding & Wayfinding
In conjunction with the Streetscape development of Park Avenue and Market Plaza, Inspire aided the City of Lake Wales in developing concepts for gateway signage. The City wanted to utilize these visual gateways to invite people into the revitalized street and plaza, creating a sense of arrival and intrigue. Inspire’s concepts explored the natural physical features of the oak trees, modern and classical typography options, and relevant colors from their branding. Celebrating the Historic clock tower, the final chosen gateway design utilizes materials, such as brick and limestone, and a classic composition that honors the monument that has become part of the identity of the City for years.