Gateway Signage - Lake Wales, FL

Developed gateway signage concepts to complement the new streetscapes for Park Avenue and Market Plaza. The gateways were designed to invite people into the revitalized street and plaza, creating a sense of arrival and intrigue. The concepts explored the natural physical features of the oak trees, modern and classical typography options, and relevant colors from their branding. Celebrating the Historic clock tower, the selected design utilizes materials, such as brick and limestone, and a classic composition that honors this monument.

Completion Date: 2022