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Downtown Master Plan - Green Cove Springs, FL

A strategic plan for a historic riverfront city in a fast-growing county.

Developed a downtown master plan to leverage the rich character of this historic waterfront city as part of a strategic approach for revitalization. Tasks included a retail market analysis, parking study and integrated transportation and urban design analyses. The final plan is a highly visual document that includes a new brand/logo for the downtown as well as extensive 3D visualization of mixed-use redevelopment and new streetscapes. The plan was implementation focused, including strategic prioritization and phasing complemented by realistic cost estimates.

Completion Date: 2022

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